Leading strategic experiences for global audiences, I specialize in translating ambiguous problems into high-impact products.

Senior UX Designer » Prime Video

June 2020 - Current

Currently leading an overhaul of Prime Video's global subscription acquisition experience on Living room devices, unifying hundreds of disparate templates into a modular framework.
Lead design for Prime Video's International Growth Program, driving strategic UX roadmap definition through market research and cross-functional alignment.
Redesigned and lead UX for Prime Video Watch Party experience, reducing creation steps from 6 to 4 and enhancing the UI to accommodate growing features.

June 2015 - June 2020

Cross-Amazon Identity and Profiles for Prime Video forking user experiences across 6 distinct profiles. This work significantly enhanced personalization potential with one question: “Who’s watching?”

UX Designer » Amazon Retail

June 2014 - June 2015

Designed retail browse experience widgets for Amazon.com, deployed globally across hundreds of retail pages and impacting customer discovery worldwide.
Crafted intuitive internal merchandiser interfaces, simplifying complex content management and product curation processes for operational teams.
Collaborated closely with engineering partners throughout the design lifecycle, ensuring seamless implementation of information architecture, user flows, and interactive states for scalable global systems.

UX Design Intern » Amazon Alexa

Jan 2013 - Sep 2013

Contributed to the foundational UX of the first-generation Amazon Echo device (pre-launch), gaining early experience in voice user interface (VUI) and multi-modal system design.
Designed customer journeys and architecture for iOS companion app, integrating early insights from research studies and UX for novel voice technologies.
Designed early VUI applications, including a "Jeopardy-style" trivia game, collaborating with sound and VUI designers on ear-cons and utterance nuances to define core voice interaction patterns.

Visual Designer » Caffeinated Comm. Studio,

Nov 2011 - Nov 2012

Managed and executed diverse design projects for external clients, encompassing social media campaigns, marketing initiatives, and responsive web design.

Writing

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